Our Story

DMY Studios is a British eyewear and jewellery label founded in 2018 by Demi Mae Yip, a Forbes 30 Under 30 honouree. Independent and female-founded, the brand is built on the principles of timeless design, enduring quality, and sustainable craftsmanship. Each frame is handcrafted from premium Italian acetate, while jewellery is created from high-grade metals and natural stones, resulting in seasonless pieces that transcend trends.

Blending nostalgia with modern minimalism, DMY Studios creates refined designs that resonate with the lives of women today. Beloved by tastemakers and worn by women around the world, the brand rejects disposability in favour of mindful consumption — proving that considered design can be both beautiful and lasting. Defined by understated elegance and quiet luxury, DMY Studios continues to redefine modern accessories with responsibility and refinement at its core.