Founded in 2018 by Demi Mae Yip, DMY Studios is a British eyewear and jewellery label defined by considered design, enduring quality and a refined approach to modern accessories. Independent and female-founded, the brand was launched from Yip's family home at the age of 22 with a vision to create elevated accessories rooted in restraint, longevity and thoughtful craftsmanship.

What began as a focused eyewear collection has evolved into a globally recognised accessories brand. Today, DMY Studios is stocked by leading retailers including Kith and Revolve, and worn by a community of tastemakers and cultural figures including Kendall Jenner, Bella Hadid and Hailey Bieber. In 2024, Yip was named to the Forbes 30 Under 30 Europe list.

At the heart of the brand is a commitment to creating pieces designed to endure. Handcrafted from premium materials, each collection blends subtle nostalgia with a modern sensibility to create refined essentials intended to become lasting parts of the everyday wardrobe.

Today, DMY Studios continues to create accessories that transcend seasons and trends, guided by a philosophy of permanence, restraint and thoughtful craftsmanship.